M80 Partners with Shikenso Analytics to Bolster Esports Sponsorship and Marketing Analytics Capabilities
North American esports organization M80 recently announced a strategic partnership with Germany-based gaming and esports sponsorship and marketing analytics firm, Shikenso Analytics. This collaboration aims to strengthen M80’s market presence by leveraging Shikenso’s advanced analytics tools to evaluate the performance of partner and sponsor campaigns across live streams, video content, social media, and live streaming channels.
Shikenso Analytics: Pioneers in Esports Analysis
Shikenso Analytics specializes in providing AI-powered marketing and sponsorship analytics tools to the gaming and esports industries. With its cutting-edge technology, the firm helps organizations optimize their marketing strategies, making data-driven decisions to enhance sponsor and partner engagement. Their impressive list of partners includes renowned organizations such as Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, G2 Esports, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.
M80: A Rising Star in the Esports Arena
M80, founded by former XSET employees Marco Mereu and Nate Schanker, is a prominent player in the North American esports scene. The company currently fields professional rosters in Valorant, Rainbow Six: Siege, Counter Strike 2, Street Fighter, and Rocket League, among others. It boasts a robust portfolio of sponsors and partners such as Aimlabs, Zowie, Secretlab, Forge, Gamesense, and Omnicoach. M80’s partnership with Shikenso Analytics is anticipated to solidify its position as a frontrunner in the esports domain while ensuring success for sponsors and partners.
Unleashing the Power of Collaboration
The partnership between M80 and Shikenso Analytics is expected to usher in an era of improved marketing strategies backed by sophisticated analytics in the esports landscape. By adopting Shikenso’s AI-driven tools, M80 will be able to assess the effectiveness of partner and sponsor campaigns during live events and activations, thus optimizing its overall marketing performance.
While the financial terms and duration of the agreement have not been disclosed, the collaboration lays the foundation for a strong, data-driven approach to esports marketing and sponsorship management. This partnership will enable both entities to capitalize on the burgeoning global esports market, estimated to reach a staggering $1.79 billion by 2023, according to Newzoo.
Implications for the Esports Industry and Beyond
The M80-Shikenso Analytics partnership is poised to have a significant impact on the esports and gaming industries. This collaboration exemplifies the importance of data-driven decision-making for sponsors, enabling them to maximize returns on investments while enhancing brand visibility in the rapidly growing esports arena.
Moreover, the affiliation between M80 and Shikenso Analytics signals a paradigm shift in the gaming sector, as esports organizations recognize the vital role advanced analytics and targeted marketing play in building a lucrative professional esports ecosystem.
In conclusion, the partnership between M80 and Shikenso Analytics ushers in a new era of data-driven esports marketing, promising an optimized approach to sponsor and partner campaigns, and ultimately enhancing the overall esports experience for fans, players, and organizations alike.
