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Esports Awards Announces Exciting Partnership with The Sidemen’s XIX Vodka Brand

Esports Awards Announces Exciting Partnership with The Sidemen’s XIX Vodka Brand

Esports Awards toasts to a groundbreaking partnership with The Sidemen’s XIX Vodka, set to elevate the 2023 awards ceremony experience and solidify both brands’ commitment to excellence and innovation in their respective industries.
[City, Date] — The Esports Awards, a prestigious awards show celebrating the best in the esports industry, is proud to announce its strategic partnership with XIX Vodka, the innovative alcohol brand created by the popular YouTube content creator group, The Sidemen. This exciting collaboration marks XIX Vodka’s debut into the esports industry and further establishes the Esports Awards’ status as a trendsetter in the gaming world.

(Image via Esports Awards)

As part of this partnership, XIX Vodka becomes the Official Vodka Sponsor of the 2023 Esports Awards, joining the ranks of esteemed partners such as glasses manufacturer Oakley, telecommunications company Xfinity, and automotive marque Lexus. The event, set to take place at the luxurious Resorts World Las Vegas, promises to be an unforgettable experience for attendees and honorees alike.

Sharing his enthusiasm for the partnership, Mike Ashford, CEO of the Esports Awards, comments, “We are thrilled to welcome XIX Vodka as the ‘Official Vodka Sponsor’ for the Esports Awards. Their commitment to quality and innovation perfectly aligns with our mission to honor excellence within the esports industry. We eagerly anticipate an extraordinary evening celebrating the achievements in esports and gaming.”

In addition to XIX Vodka’s involvement, Sidemen co-Founder and renowned content creator Vikram ‘Vikkstar123’ Barn will make a special appearance at the event, attending alongside industry figureheads from November 29th-30th. The presence of such a respected industry figure will undoubtedly elevate the glamour and prestige of the occasion.
In the lead up to the 2023 Esports Awards, both brands plan to collaborate on several marketing campaigns and promotional events, aimed at effectively synergizing XIX Vodka with the Esports Awards and highlighting the best of both brands to their vast audiences. Details outlining these campaigns and events will be released in the coming months, ensuring an ongoing, engaging connection with fans and the broader esports community.

Dota 2-themed whiskey

This groundbreaking partnership highlights the growing connection between alcohol brands and the esports industry, exemplified by recent collaborations, such as GameSquare partnering with Camarena Tequila for an EA Sports FC event and whiskey brand Ballantine’s launching a range of Dota 2-themed whiskey bottles in collaboration with Valve.
The union of XIX Vodka and the Esports Awards is a testament to both brands’ dedication to pushing boundaries, embracing innovation, and delivering unforgettable experiences to their fans.

About the Esports Awards


The Esports Awards is a prestigious awards show aimed at celebrating the best achievements in the esports industry. It recognizes players, content creators, organizations, teams, and industry figures from various areas of esports, highlighting the tireless efforts and passion that fuels this rapidly growing industry.
About XIX Vodka

XIX Vodka is an innovative alcohol brand created by the popular YouTube content creator group, The Sidemen. Known for their commitment to quality and pushing the boundaries of traditional alcohol branding, XIX Vodka has quickly become a favorite amongst fans and connoisseurs alike.

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