Team Liquid and Carrefour Brazil Level Up in Gaming Partnership
In a groundbreaking move that’s set to electrify the gaming world, Team Liquid, a titan in the esports arena, has joined forces with Carrefour Brazil, a leader in the retail sector, announcing an electrifying partnership that promises to bring gaming closer to fans than ever before.
This dynamic collaboration kicks off with the launch of the ‘Hero’s Journey’ campaign, ingeniously conceived by the renowned esports & gaming agency Unlocked. Aimed at delighting and educating fans on the expansive offerings of Carrefour Gaming, this partnership shines a spotlight on Team Liquid’s champions, Rafael ‘Rakin’ Knittel and Claudia ‘Haru’ Andriolo, who step up as the faces of this exhilarating campaign.
Prepare to be captivated as these influencers take to social media, Twitch streams, and lead three jaw-dropping in-store activations at the Sao Paulo Carrefour store. The stakes? Fans get the once-in-a-lifetime opportunity to challenge the pros in a thrilling ‘beat the pro’ contest.
But the excitement doesn’t end there! With the purchase of Carrefour Gaming gift cards, fans are tossed into a world of exclusive gaming-related giveaways, with the grand prize being an extraordinary fan tour of the Sao Paulo Team Liquid Alienware Training Facility.
The campaign is gearing up to launch into action later this week, boasting an exclusive Twitch stream on Rakin’s channel on March 22nd, followed by an immersive in-store activation at the Osasco Carrefour Hypermarket the very next day.
For Carrefour, this marks a momentous second venture into the world of esports partnerships, building on a growing trend that sees the fusion of retail and esports realms to create unparalleled experiences for gaming enthusiasts.
Marie Trivino, Head of Growth at Carrefour Services, expressed her enthusiasm, stating, “Carrefour is on a mission to diversify how we engage with our consumers worldwide. This partnership with Team Liquid in Brazil is a thrilling debut, offering Brazilian gamers an extraordinary means to immerse themselves in the gaming culture through our innovative gift card solutions.”
Echoing this sentiment, Rafael ‘Rakin’ Knittel shares, “I’m over the moon to be a part of this trailblazing campaign with Team Liquid and Carrefour. It’s an outstanding platform to strengthen our bonds with the community in Brazil and bring gaming experiences to fans’ doorsteps.”
Claudia ‘Haru’ Andriolo added, “It’s exhilarating to witness more brands awakening to the significance of gaming culture. This collaboration with Carrefour is a monumental step towards democratizing gaming for all.”
The masterminds behind the Hero’s Journey campaign at Unlocked commented, “This campaign is a pioneering amalgamation of retail, esports, and influencer marketing that we’re ecstatic to unveil to the Brazilian gaming community. It exemplifies the evolving strategies brands are adopting to connect with the gaming audience in innovative and engaging ways.”
Gear up for a campaign that promises not only to elevate the gaming landscape but also to forge unforgettable connections between fans and the gaming world. Team Liquid and Carrefour Brazil are not just setting a new standard; they’re redefining what it means to engage with the gaming community, delivering unmatched entertainment and experiences that resonate with gamers everywhere.
